Laddie Empire Officially on the Block

Oct. 27 2008, Published 7:07 a.m. ET

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CASHING OUT Dennis At last, we'll finally get to see whether Dennis Publishing president Steve Colvin's long-running campaign to slap the Maxim brand on everything from hair dye and steakhouses to the Vegas desert itself will translate into big bucks.

The New York Post reported in late September that Dennis had quietly retained media investment firm Allen & Co. to broker a sale, and that possible buyers included Girls Gone Wild meatstick Joe Francis and former Wenner exec Kent Brownridge, among others. At the time, sources told Radar Dennis had been involved in hush-hush negotiations with one eager buyer—the rumored asking price was $250 million—but that the deal fell through. Today, Dennis is making its search for a buyer public.

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