NOT NICE Sagdiyev • Kazakh'd: How does it feel to be on the receiving end of Sacha Baron Cohen's Borat Sagdiyev character? "I thought I was talking to an uneducated man, maybe from a tribal community ... I mean, that's how it seemed to me," says Linda Stein, an unwitting straight woman in a Borat segment. "I knew something was going on but I didn't know what it was. I'm looking at the cameramen and everyone was stony-faced. And then he would come out with outrageous things," says Grace Welch, another mark. No word on what this dupe thought.
• What's Nicole Richie got to promote?: TVTattle.com alerts us to the fact that for Halloween, Conan O'Brien will be broadcasting his Late Night with Conan O'Brien in "skelevision"—an episode comprised entirely of walking, talking skeletons. You know Conan's preparing himself for Jay Leno's timeslot when he starts drawing inspiration from an old Grateful Dead video.
• Skilling Time: Enron's former CEO Jeffrey Skilling has been sentenced to 24 years in prison for his role in one of the biggest corporate frauds in American history. He'll be serving his time in a federal prison in Butler, North Carolina, unless he can figure out a way to get out of it like his former colleague Ken Lay. What—too soon?
• The secret ingredient is TLC—and sugar, lots of sugar: Two men face up to ten years in prison for conspiring to steal the secret formula for Coca-Cola in order to sell it to PepsiCo. Ibrahim Dimson and Edmund Duhaney pleaded guilty after secret manuals and formulas were found in the home of a Coca-Cola secretary they'd allegedly enlisted to help with the plot.