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Murdoch Issues World Takeover Update

Oct. 27 2008, Published 7:07 a.m. ET

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BIGGER, BETTER THAN YOU Murdoch

Just how big is News Corp. overlord Rupert Murdoch's swinging dick? PRETTY DAMN HUGE, according to an ad in today's New York Post, titled, "Defying conventional wisdom for six decades." (It's on pages 16 and 17 of the Post; we couldn't scan it, because the ad itself, like Rupert's metaphoric phallus, is also pretty damn huge!). The two-page spread, which is actually one of the more effective print ads we've seen in quite some time, chronicles the ascendancy of Rupe from small-time Australian newspaper baron to the leader of a global media business "made up of 53,000 passionate individuals with revenues of US $30 billion reaching an audience of nearly one billion people, every day." (We know some of those 53,000 and wouldn't necessarily describe them as "passionate," but they are, in fact, individuals.)

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