Murdoch Issues World Takeover Update
Oct. 27 2008, Published 7:07 a.m. ET
BIGGER, BETTER THAN YOU Murdoch
Just how big is News Corp. overlord Rupert Murdoch's swinging [expletive]? PRETTY [expletive] HUGE, according to an ad in today's New York Post, titled, "Defying conventional wisdom for six decades." (It's on pages 16 and 17 of the Post; we couldn't scan it, because the ad itself, like Rupert's metaphoric phallus, is also pretty [expletive] huge!). The two-page spread, which is actually one of the more effective print ads we've seen in quite some time, chronicles the ascendancy of Rupe from small-time Australian newspaper baron to the leader of a global media business "made up of 53,000 passionate individuals with revenues of US $30 billion reaching an audience of nearly one billion people, every day." (We know some of those 53,000 and wouldn't necessarily describe them as "passionate," but they are, in fact, individuals.)
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