The New Haute, Thirsty Couture
Oct. 27 2008, Published 7:07 a.m. ET
DRIED UP Aniston for Smart Water
Jennifer Aniston, who recently sold out for Smart Water in a high profile ad campaign, is now looking about as fashionable as a "Rachel" cut.
Swagaholic fashionistas were surprised to discover today that the Bryant Park Tent is dry this season. It's not that they've banned booze (Moet, Peroni, and rioja abound). They just won't be getting their manicured claws on any bottled water.
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In a move bound to please Al Gore and Leonardo Di Caprio, Seventh on Sixth decided to do their bit for the environment this year and skip out on a water sponsor. Instead of tubs of icy Smart Water and caloric-ly sensible free mints at every turn, editors and their lackeys are being confronted with a bizarre energy drink called "Rip It" and cartons upon cartons of free Krispy Kreme donuts.
While cutting down on plastic bottles for the environment will no doubt be popular with tree huggers, declaring water to be so last season royally pissed off some of the glittery tent people. Leaving the BCBG show this morning, one cranky photographer put it aptly: "This is absurd. Those fashion bitches should stage an uprising."