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Is the Axe Effect Real?

Oct. 27 2008, Published 7:07 a.m. ET

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INEFFECTUAL Neel, test subject (click image to watch the video!)

Axe Body Spray's advertising campaign has long pandered to the most craven desires of horny frat boys and other like-minded potential date-rapists: spray the stuff on your person and you will get laid. According to the company's website, the "Axe Effect" is even scientific! "When you wear your favorite scent of Axe on any of your male hot zones (aka your body), your new and improved male musk is released into the atmosphere, quickly reaching nearby females." But just how true does "Spray More, Get More" ring? We went to an Axe Party in Manhattan armed with a video camera and a canister of Axe Vice to find out.

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