Your tip
RadarOnlineRadarOnline
BREAKING NEWS

How Would You Market a Movie With a Dead Star?

Oct. 27 2008, Published 7:07 a.m. ET

Link to FacebookShare to XShare to FlipboardShare to Email
Getting your Trinity Audio player ready...

PR/ER Ledger New Warner Brothers marketing czar Sue Kroll certainly has her hands full her first full month on the job. As the Wall Street Journal notes today, the studio's marketing strategy for The Dark Knight, the follow-up to 2005 hit Batman Begins, has thus far revolved around a darker-than-ever Joker, played by the recently deceased Heath Ledger. Ledger's death, however, leaves Warner Bros. with a rather icky decision to make: press on with the highly successful but Ledger-centric viral campaign, or shift the focus to Christian Bale's Batman character—a decidedly less compelling, far more drab option.

MORE ON:
Celebrity
Article continues below advertisement

Enter Kroll, who took over the studio's top marketing spot from former domestic marketing president Dawn Taubin on January 1. Taubin is actually the one who developed the Dark Knight campaign, but she ankled the studio after a falling out with recently promoted Warner Bros. president Jeff Rubinov. "It's a double whammy for Kroll," an executive at a rival studio tells RadarOnline.com. "Not only does Warner Brothers not have a plan of attack yet, but the person in charge of heading it up isn't even the one who developed the campaign in the first place."

Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

More From Radar Online

    Opt-out of personalized ads

    © Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.