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H&M Loves Kylie, Just Not As a Designer

Oct. 27 2008, Published 7:07 a.m. ET

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Because their line with Madonna was so successful, discount design-emporium H&M has teamed up with pop singer and cancer-survivor Kylie Minogue for its summer swimwear line.

This time around, however, the retailer shows it's learned a thing or two about celebrity collaborations; it's leaving design to the pros like Stella McCartney and Viktor & Rolf—Minogue merely "inspires" the swimwear.

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According to a recent press release, the collection features "bohemian-chic beachwear with Kylie as a muse." Kylie will serve as the face of the "H&M Loves Kylie" line, proving that there is life as a smoking hot bikini model after 35.

"When we think Australia and glamour we think Kylie," H&M's head of design Margareta van den Bosch in a press release. That, or Minogue's timeworn gold hotpants enshrined in the Victoria and Albert museum.


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