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'Girlie Gawker' Primping for Launch

Oct. 27 2008, Published 7:07 a.m. ET

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FOR THE LADIES Denton

It's been months since word first surfaced about Nick Denton's plan to build a ladyblog. Now it seems the godfather of online snark is several steps closer to flooding the zone on editrix catfights and cosmetics.

Back in November, Denton was rumored to have hired Eurotrash's Geraldine "Delly" Hayward as editor, a fact that he refused to confirm—with good reason. The blog, under the codename "Girlie Gawker," has finally resurfaced with a different editor, whispers of a not-too-distant but still unspecified launch date, and a mission: capturing a female audience in the flyover states, sources say.

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