Gervais First Pick for PC

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the weekly UK newsletter gives the back story on the across-the-pond version of the PC/Mac ads. In England, the spots are done by comedy stars Mitchell and Webb. But it was The Office's Ricky Gervais who ad creators first had in mind, says the 'Bitch.

Gervais turned up to meet the team of U.S. executives behind the ad who then pitched him their idea of a "cool" guy and a "nerdy" guy representing a Mac and a PC. Gervais listened intently and then asked, poker faced, "So who are you thinking of getting to play the nerdy chap?" The suits looked at each other nervously, several squirmed in their seats, working out how to tell Gervais he'd got it wrong. And Ricky waited an absolute age before cracking a smile, saying "only kidding!"