Four Easy Steps to Saving Imus' Career

Oct. 27 2008, Published 7:07 a.m. ET

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GONE FOR GOOD? Imus on Al Sharpton's radio show

When it comes to bad publicity, Don Imus is far and away the winner this week. Rather, he is the big loser—in one fell swoop, the man lost his followers, his advertising, and as of yesterday, his job.

When any national personality of Imus's caliber has his ass on the line, skilled emergency crisis publicists spring into action. Insulted the entire African-American race? Your life might not be over yet—or so say our experts, Matthew Hiltzik of Freud Communications and Michael Sitrick of Sitrick and Company. Between them, these supermen have saved the careers of top politicians and multi-millionaires who've suffered rough patches. Now they've come up with a four-step action plan that might just save the tragically unhip, racially ignorant jock. Don Imus, you're in the PR/ER!

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