Fashion's Fickle Weight Watchers

FAT COWS Ana models

When we read that model Gemma Ward had eaten a hamburger or two (or finally hit puberty at 19) and that Karl Lagerfeld ousted three pin-thin models from his Paris runway but cast Ward—in a bikini, no less—we cheered. Could the stiletto mafia have been impacted by that "No Anorexia" billboard in Milan? Despite whispers that Ward was kicked off Burberry's runway last month for being too heavy, most style scribes agreed that her "curves" were a mark of progress for the industry.

Now comes this recently unveiled Bergdorf Goodman ad for Vera Wang like a slap of reality. Those disappointed in Ward's healthy weight ... eat your black hearts out with this thinspiration! Hey, cute skirt.

Larger, NSFW pics after the jump!