Longoria's Love of Chocolate Magnums
Oct. 27 2008, Published 7:07 a.m. ET
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much we know: Eva Longoria is no stranger to shillery (see: Pepsi, L'Oreal, Bebe Sport) and press whoring (see: disproportional ration of her coverage to her popularity); Eva Longoria likes herself some big, yummy, Magnum-sized chocolate (see: Tony Parker).
So, really, it should come as no surprise that she's expanding her role as a Magnum Ice Cream Girl to include a part in a $14 million ad campaign for the newest product: the "Magnum Mystica" Bar. The "decadent" new flavor features the brown stuff blended with cinnamon, honey, and nutmeg. The Mayan Mystica bar is also being launched in France, Belgium, Greece, Denmark and Sweden. But this isn't Eva's only flavor—or her only cheesy chocolate ad running.