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Santa Claus, Kate Moss Not Real

Oct. 27 2008, Published 7:07 a.m. ET

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PHOTOSHOP-FREE Moss

Bad news, girls! There's no Santa, the Tooth Fairy is a sham, and, by the way, not everything you see in beauty campaigns is real.

Beauty company Rimmel had its hand slapped by Britain's Advertising Standards Agency after the watchdog group found that images of Kate Moss's eyelashes had been "digitally cleaned up and enhanced" in ads for the brand's "Magnif'Eyes" mascara. The ASA insists the makeup ads' claims to provide wearers "70 percent more lash lift" were misleading and demanded proof that Moss was not wearing false eyelashes in the images and television ads.

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The lash flap came just a few months after L'Oreal was criticized for allowing Penelope Cruz to wear falsies in an ad for their mascara. The ASA is asking that future ads include a disclaimer regarding the enhancements, which seems to suggest they have serious doubts about the intelligence of women who read women's magazines and the ads therein.

You mean a bit of war paint won't turn us into Daria Werbowy, Sasha Pivovarova, or Jessica Stam? Impossible.

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