Get Your Fresh Intelligence Daily

SUBMIT

Santa Claus, Kate Moss Not Real

Oct. 27 2008, Published 7:07 a.m. ET

Link to FacebookShare to TwitterShare to Email

PHOTOSHOP-FREE Moss

Bad news, girls! There's no Santa, the Tooth Fairy is a sham, and, by the way, not everything you see in beauty campaigns is real.

Beauty company Rimmel had its hand slapped by Britain's Advertising Standards Agency after the watchdog group found that images of Kate Moss's eyelashes had been "digitally cleaned up and enhanced" in ads for the brand's "Magnif'Eyes" mascara. The ASA insists the makeup ads' claims to provide wearers "70 percent more lash lift" were misleading and demanded proof that Moss was not wearing false eyelashes in the images and television ads.

Article continues below advertisement

The lash flap came just a few months after L'Oreal was criticized for allowing Penelope Cruz to wear falsies in an ad for their mascara. The ASA is asking that future ads include a disclaimer regarding the enhancements, which seems to suggest they have serious doubts about the intelligence of women who read women's magazines and the ads therein.

You mean a bit of war paint won't turn us into Daria Werbowy, Sasha Pivovarova, or Jessica Stam? Impossible.

Advertisement

© Copyright 2021 Radar Media Group LLC. Radar and RadarOnline are registered trademarks. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.