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Olsens Pass Twin Torch to Sprouse Bros

Oct. 27 2008, Published 7:07 a.m. ET

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MAKING THE BRAND Sprouse brothers

With Mary-Kate and Ashley Olsen now well into womanhood, what's to become of Generation Z, that demographic chock full of tweens desperate to spend their lunch money on Wal-Mart merchandise featuring the latest twin stars of the screen? Enter Dylan and Cole Sprouse, Hollywood's 14-year-old wunderkinds who are now fully endorsed by Mary-Kate and Ashley's billion dollar company, Dualstar, to be, well, the bro versions of MK and Ash.

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With star turns on Grace Under Fire and the Adam Sandler film Big Daddy, the too-cute team is now well on its way to moguldom with their top rated Disney Channel show, The Suite Life of Zack & Cody.

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