Your tip
RadarOnlineRadarOnline
BREAKING NEWS

Danny DeVito Drunk on Marketing

Oct. 27 2008, Published 7:07 a.m. ET

Link to FacebookShare to XShare to FlipboardShare to Email
Getting your Trinity Audio player ready...

youtube

seems Danny DeVito's Weeble-wobble appearance on The View back in November (he said he'd been drinking Limoncello with George Clooney all night) was an elaborate marketing ploy for his forthcoming signature liqueur. We started off asking him about a behind-the-scenes moment on his cult-comedy series It's Always Sunny in Philadelphia at the season one and two DVD launch at Best Buy in Manhattan, and he hijacked our interview, too.

MORE ON:
Breaking News
Article continues below advertisement

"You know, recently I launched a line of Limoncello, and I got the entire cast totally looped on it—about a month ago. It was after work," he explained. "We don't drink on the set."

So did he actually set out to parlay that babbling on The View into a product endorsement? "I put out the feelers—I told people to say that I wanted to put my own line out, and then this distributor ... contacted me, and we got along really well, and the rest is history. I designed the bottle, and ... you saw it today Tuesday on The View?"

Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

More From Radar Online

    Opt-out of personalized ads

    © Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.