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Dead is Beautiful!

Oct. 27 2008, Published 7:07 a.m. ET

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DEATH WISH Allure

When we heard that droves of masochistic women use a product made with dangerous levels of corpse-pickling formaldehyde to straighten their hair, we thought: "Can someone please tell these women they won't have any hair left when they get cancer." But after Allure did an expose in their October issue on the carcinogenic treatment, droves of women ran out to get some of those very toxins on their locks. Phones rang off hooks! Allure EIC Linda Wells was appalled: "It's so illogical that people would willfully pursue something that they know is dangerous."

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