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Reality Show Hopes Dropping Beckham Name Will Make Anyone Care

Oct. 27 2008, Published 7:07 a.m. ET

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Because his previous show Rockstar: INXS relaunched the career of the triumphant return of that band and made an instant star out of the new front man (what's his name again?) producer David Edwards is debuting SportStar Football, a reality show hoping to find the next Beckham or Ronaldo. Think American Idol but international and involving more mullets. Plus, there's that inevitable hurdle of getting Americans to give a damn about soccer when it's not married to a Spice Girl or playing footie with Snoop Dogg and his kids. Which is probably why this show is launching Asia. AFP via Breitbart

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