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Custody Fight Rages Over 'Metrosexual'

Oct. 27 2008, Published 7:07 a.m. ET

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WHO'S YOUR DADDY? The Metro British journo Mark Simpson is taking the Sunday Telegraph to task for its recent profile of ad-exec and "futurologist" Marian Salzman. Simpson, once described by British Vogue as the "gay anti-christ," takes umbrage with the paper's failure to call out Salzman for her claim that she's responsible for the "metrosexual" phenomenon and birthed the narcissistic urban-dwelling aesthete in 2003 in order to market Peroni beer to American audiences.

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On his blog this week, he posted an open letter to the newspaper, tracing the term back to a 1994 article he wrote for the Independent, "Here Come the Mirror Men," and a 2002 Salon piece, "Meet the Metrosexual."

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