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FTC Taking Away Anna Nicole's MoonPie Money?

Oct. 27 2008, Published 7:07 a.m. ET

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CHUNK O' CHANGE TrimSpa's Smith

There's trouble in fat city for the likes of Anna Nicole Smith and Carmen Electra.

The celebrity endorsement market is bracing for a flood of out-of-work fat-supplement slingers as the Federal Trade Commission tightens the belt on the marketers of diet pills. The agency says many of the claims made by companies such as Xenadrine EFX, One A Day Weight Smart, Cortislim, and TrimSpa are bogus. The agency won't ban the products from the shelves, but it can stop them from their aggressive marketing tactics.

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Bad news for Anna Nicole Smith, who's so tight with TrimSpa that the company put out the press releases when Smith's son Daniel died and sounded off for her in her paternity case. The upshot is that this might put a chill on the growing feud between Smith and Electra, who is now endorsing NV Weight Loss (which was not named as a target in the FTC investigation story)—Smith has gone on record saying slim, trim Carmen has no business hitching a ride on her gravy train.

Maybe the two could put differences aside and battle the FTC heat together—say over a $4.99 Cici's pizza buffet. We'll even get the bill.

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Battle of the Bulge: Anna Nicole Vs. Carmen Electra

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