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Heiress Casey Johnson's New 'Journey'

Oct. 27 2008, Published 7:07 a.m. ET

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Would trainwreck socialite Casey Johnson's look inspire you to drop bank on some blush and mascara? The shiny, overly tanned baby-oil heiress regularly gets slammed in the press for looking a little "off," but that isn't stopping her from getting on the beauty bandwagon. Her friend Lady Victoria Hervey, a British ex-pat currently trying to take on Hollywood, has <a href="

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" target="_blank">let it slip that she and Casey are in the throes of developing a makeup brand they've named "Journey."

The beauty business thrives on aspirational images, which is why perfume and makeup companies will drop truckloads of cash to use a pretty ingenue in its campaigns: Keira Knightley for Chanel or Kate Winslet for Lancome seem like natural choices. Let's just hope the Johnson & Johnson spawn isn't hankering to star in her own campaigns. Or we could pray that she stays very far from lip gloss and body shimmer and sticks to Talcum Powder and, you know, acquiring orphans.


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