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Production House Yanks Torture Flick Ads

Oct. 27 2008, Published 7:07 a.m. ET

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CAPTIVATING! Pulled poster

Captivity, the latest film to titillate moviegoers with explicit images of torture, suffering, and dismemberment, is sure to, um, captivate blood-thirsty audiences worldwide. But its marketing campaign is getting off to a choppy start.

After Dark Films, the indie production house behind the thriller, has agreed to remove billboards and taxi-top ads for the film after multiple complaints about their graphic content. (The ads show star Elisha Cuthbert enduring various torments.)

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After Dark CEO Courtney Solomon tells the Hollywood Reporter that a mix-up resulted in the wrong files being sent to the printer, adding that Lions Gate, which is distributing the movie, never had a chance to review the ads. Although a Lions Gate spokesman says the company's deal with After Dark gives the latter full control over marketing materials, a source familiar with the arrangement says After Dark had promised to show the final ads to Lions Gate prior to going public with them. That never happened.

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