Production House Yanks Torture Flick Ads
CAPTIVATING! Pulled poster
Captivity, the latest film to titillate moviegoers with explicit images of torture, suffering, and dismemberment, is sure to, um, captivate blood-thirsty audiences worldwide. But its marketing campaign is getting off to a choppy start.
After Dark Films, the indie production house behind the thriller, has agreed to remove billboards and taxi-top ads for the film after multiple complaints about their graphic content. (The ads show star Elisha Cuthbert enduring various torments.)
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After Dark CEO Courtney Solomon tells the Hollywood Reporter that a mix-up resulted in the wrong files being sent to the printer, adding that Lions Gate, which is distributing the movie, never had a chance to review the ads. Although a Lions Gate spokesman says the company's deal with After Dark gives the latter full control over marketing materials, a source familiar with the arrangement says After Dark had promised to show the final ads to Lions Gate prior to going public with them. That never happened.