Can K-Fed Seize the Spotlight?

Oct. 27 2008, Published 7:07 a.m. ET

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WHO'S YOUR DADDY? K-Fed (Photo: Getty Images)

When Britney Spears and Kevin Federline divorced nearly one year ago, the world rejoiced in unanimity: Finally Britney was free from her Olde English-swilling, wannabe-rapper hubby. But then Spears fell. Hard. Her descent into depravity culminated last week when custody of her two sons was transferred from her own Cheeto-stained hands to Kevin's. In an instant, Kevin became the sensible one. Suddenly, the man who once came in sixth in a Worst Celebrity Dads contest was the mature, responsible parent.

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But will it last? Fed-Ex's lower profile over the past few months may have helped the judge see him as a positive alternative to Brit's tooth-whitening-on-a-toddler parental techniques. The key is to maintain. In an effort to ensure that Kevin holds on to at least two of his four kids (the others live with baby mamma Shar Jackson), Radar consulted PR powerhouse Howard Bragman of 15 Minutes PR and Paris Hilton's flack Elliot Mintz to help him through.

K-Fed, you're in the PR/ER!



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