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Publicists Knock Bonds Out of the Park

Oct. 27 2008, Published 7:07 a.m. ET

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IN BONDAGE Barry(Photo: Getty Images)

When the federal government indicted baseball's home run king Barry Bonds Thursday, it marked the very last nail in an almost shut coffin. For nearly a decade Bonds has been suspected of using performance enhancing drugs and for just as long he's denied it. But the indictment for perjury proves what many have long suspected: He's a huge-headed liar.

For a figure like Bonds, who lately seems to hate his audience as much as it hates him, PR is often an afterthought. If you want nothing to do with the public, what's the use of public relations? Nevertheless, we did what we always do when a celebrity takes a turn for the very worst and called in PR pros Howard Bragman of 15 Minutes PR and Ronn Torossian of 5WPR. Medicine isn't supposed to taste good.

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