Artist Says iPhone Ad Was a Rip-off
Oct. 27 2008, Published 7:07 a.m. ET
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artist whose work was appropriated by Apple and turned into a commercial for the iPhone says he feels ripped off but is not going to sue—for now.
A sequence from Christian Marclay's 1995 film Telephones comprises a montage of actors in famous films answering the phone. Apple's "Hello" ad, which debuted during the Oscars, has a near-identical feel, though it features different footage. (The similarity was first noted here.)
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Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us about using Telephones and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy."
Marclay's Telephones sequence after the jump!