Marketing Mavens Put Jimi in a Bottle

Oct. 27 2008, Published 7:07 a.m. ET

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BAD TASTE Hendrix, with Experience

An "Experience" in your mouth: "Liquid Experience," a new energy drink bearing the likeness of Jimi Hendrix, will hit the shelves in April, to the dismay of some of his fans who believe the guitar player's image should be reserved for bongs, posters, and velvet coloring sheets.

Too old to "Jump": Welcome to 1984, ladies and gents. Pegged pants and Vans are in, we're engaged in an unpopular, ideological war, and "Diamond" David Lee Roth is touring with Van Halen.

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It just won't die: The little controversy that could is nearing a resolution as gay slurrer and Grey's Anatomy star Isaiah Washington enters homophobe rehab. (Meetings held here, we assume.)

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