Marketing Mavens Put Jimi in a Bottle

BAD TASTE Hendrix, with Experience

• An "Experience" in your mouth: "Liquid Experience," a new energy drink bearing the likeness of Jimi Hendrix, will hit the shelves in April, to the dismay of some of his fans who believe the guitar player's image should be reserved for bongs, posters, and velvet coloring sheets.

• Too old to "Jump": Welcome to 1984, ladies and gents. Pegged pants and Vans are in, we're engaged in an unpopular, ideological war, and "Diamond" David Lee Roth is touring with Van Halen.

• Wolf bitten: Watch as Wolf Blitzer gets a 1950s-style diss out of Dick Cheney, who says Blitzer's questions about his gay family are "out of line" and criticism of him is "hogwash."

• It just won't die: The little controversy that could is nearing a resolution as gay slurrer and Grey's Anatomy star Isaiah Washington enters homophobe rehab. (Meetings held here, we assume.)

• Killer voice: Rhythm and blues chanteuse and former Moesha star Brandy sets off a string of car accidents that results in a woman's death. Rebecca Gayheart could offer comfort in this situation.