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No Economist Hotties for You, America

Oct. 27 2008, Published 7:07 a.m. ET

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THE GOOD LIFE Economist insert

Ever wish that smarty-pants magazines like the Economist would loosen their ties a bit? Maybe sprinkle some pretty models and glittery things in between all those words? Well, you're in luck. That is, if you live in Europe, Asia, or the Middle East. The Economist's brand new quarterly, Intelligent Life, features the magazine's inaugural fashion spread.

Though the supplement also includes dull stuff like a photo report on Chinese coal mines, there are gauzy shots of models in tiaras wearing ginormous diamonds as well. Explains editor Ed Carr, the shoot was inspired by "heirloom" jewels, because: "I think that there's a move in luxury goods away from sheer bling.... Luxury is rather more about the experience and what it means to you, rather than the ability to show off."

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In other words, if your grandma gave you that giant rock, it's got gravitas, for god's sake! Sadly, the glossy will not be published on our fair shores because, with our pathetic dollar, we likely can't afford any bling, with or without a dash of self-satisfied pretentiousness.

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