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A Few Kind Words for Katie

Oct. 27 2008, Published 7:07 a.m. ET

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NEWS KATIE CAN USE Couric (Photo: Getty Images)

This week Katie Couric faced her failing ratings in a New York magazine profile , an act that many at CBS view as her first step towards exiting the network. Along the way she took some potshots—at Page Six, sure, but more importantly, at her own former Today show audience. Reporting on fashion, celebrities, and other frothy material she says, "wasn't the whole enchilada."

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Now, Couric seems caught in a murky grey area; unable to woo hard news viewers but denying the peppy housewife contingency that made her so popular.

So this week, we spoke to two Manhattan celebrity publicists, big guns, really, who asked to remain nameless, given their close ties to the news media. Both of them had some strong words for Katie but feel that the New York article is the least of her problems at the moment.


Katie Couric, you're in the PR/ER!



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