Tiger Woods Nike Ad Scores Low, One Viewer Says “Ick”

The new black and white Nike commercial featuring a silent Tiger Woods and his dead father’s voice is getting low scores from viewers, RadarOnline.com has learned.

EXCLUSIVE: Tiger’s Wife Returning Home Leaving Again Without Him

Adweek reports that an Ace Metrix online panel of 500 adults gave the commercial low scores for persuasion and watchability.

PHOTOS: Elin Leaves Orlando

One of the viewers said, “Commercial is in very poor taste — using his dead father’s voice as if it applies to the recent scandal,” and, “That made me actively uncomfortable — it capitalized far too much on somebody’s personal life for the sake of selling something. Ick.”

Another viewer said “There is no hint of emotion”.

PHOTOS: Tiger And His Wife Through The Years

The 30-second commercial received an overall score of 365 out of a possible 950 points. Most sneaker ads score around 501.

The spot was the lowest-scoring commercial in the category since a Nike/Serena Williams commercial that ran last September, around the time Williams had an outburst at U.S. Open. That ad scored 353 overall.

EXCLUSIVE: Tiger’s Wife Meets With Divorce Attorney

A year ago this month, Tiger had a much higher approval rating for a spot the golfer did for Gatorade; it was 157 points higher than his latest Nike ad.

<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>

blog comments powered by Disqus