Jen’s “Nonperfume Perfume” Lolavie To Hit Stores Soon

Another day, another celeb fragrance update! Jennifer Aniston’s first perfume, Lolavie, will be hitting the Brit market in June, the former Friend told Women’s Wear Daily. The year-and-a-half journey of developing her fragrance with Falic Fashion Group, which Jen explains as “creative expression”, resulted in a “sexy and clean” and “floral, but not to flowery,” “nonperfume.” Why the name Lolavie? “It’s a long story and honestly too personal to tell,” she sort of explained to WWD.

PHOTOS: Jennifer Aniston’s Lolavie

Maybe once we take a whiff, it will all make sense?

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The sexy ad campaign for Lalavie was shot by famed photographer, Mario Sorrenti, in Jen’s favorite vacation spot, Cabo San Lucas, Mexico.

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A bottle of Eau du Jen will you set you back around $50, and though it will be launched in the UK at Harrods in June, no release date has been set for the United States.

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