Death and doom continue to produce box office alchemy and Hollywood continues to listen. On Tuesday, it was announced that a sequel to the sleeper hit Paranormal Activity is in the works and that the Terminator franchise is up for grabs to the highest bidder.
“Our team will come up with the right creative and marketing approach,” Viacom CEO Phillippe Dauman said about the company’s Paramount Pictures horror flick. Since Paranormal Activity depended on surprise elements, the sequel will have to be handled delicately. Regardless, the company is planning to move forward with plans that will hopefully extend the film’s success.
Speaking of sequels, though a fifth Terminator film is already in the works, the company which owns the rights to the franchise is being put up for auction. Up for grabs are not only future films but rights to a TV series, DVDs and other merchandise.
“This is a unique asset — the only Hollywood tentpole asset that’s not owned by a studio,” said one finance expert working on the sale. A minimum bid has yet to be set. The last movie (which starred Christian Bale) cost $200 million to make but took in $371 million.