Sasha Baron Cohen — better known these days as his alter ego du jour, flamboyantly gay Austrian fashion reporter Bruno — used an late night staple to promote his film Thursday: David Letterman’s top ten list.
Coming out to Wham’s Careless Whisper, Bruno gave ten reasons to go see his movie. Some of the more entertaining excerpts included: “Features lots of suggestive worlds like Bratwurst and Schnitzel;” “I’m sorry, I got distracted by how delicious I look” and “Its rated F for ‘fabulous.'”
“Boy are we selling tickets now, or what?” a laughing Letterman responded.
Bruno opens in theaters Friday, July 10.