K-Fed Makeover is Inspired by S.o.a.P
Oct. 27 2008, Published 7:07 a.m. ET
GREAT WHITE HYPE Federline Kevin Federline, the untalented-but-trying counterpart to Britney Spears, is quickly becoming the Snakes on a Plane of D-grade pop rap—all hype and no product.
Turns out, though, that he's pretty good at the hype. In a volley of TV spots and public appearances, timed in advance of his eternally forthcoming album, Playing With Fire, K-Fed has transformed himself from the lazy-everyday tabloid whipping boy to a troubled teenager on CSI, a handjivin' studio rat, a discount Andy Kaufman impersonator, and recipient of a body slam by wrestler/rapper/Marine John Cena on WWE. MTV's so-called Luckiest Man Alive has even pondered a penniless existence, a promotion not only for himself but for Virgin Mobile's one-cent text-messaging plan.
K-Fed's publicists, no doubt students of a certain serpentine cinema phenomenon, seem finally to be realizing they'll get far more mileage out of the K-Fed hype than the still-coming-soon K-Fed album.
One recent release touts:
Never Miss an
Daily updates from the heart of Hollywood, right to your inbox
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
