A charity group has raised health concerns over a vitamin from Gwyneth Paltrow’s Goop health company.
The Good Thinking Society has reported her firm for 113 unproven claims.
Their 'Mother Load' product claims to contain 110% of the recommended daily dose of vitamin A for pregnant women.
The Good Thinking Society, a non-profit organization that promotes scientific scepticism, claims the product allegedly breaches UK advertising laws.
The product, which retails for over $100, is described as 'a top-of-the-line natal protocol', which can be taken prior to conception and while pregnant by women.
However, the Department of Health and British Dietetic Association all advise against pregnant women taking supplements containing vitamin A.
And this view is echoed by the World Health Organization who are not in favor either.
They state: “In view of evidence suggesting that high levels of vitamin A may cause birth defects, women who are (or may become) pregnant are advised not to take vitamin A supplements (including tablets and fish liver oil drops), except on the advice of a doctor or an antenatal clinic.”
In response to the complaint, Dr Susan Beck, senior vice president of science and research at Goop, denied the vitamins were unsafe.
She said: “When used as recommended, goop's the Mother Load supplements are safe during pregnancy.
“The Mother Load contains a very moderate 450mcg (1500 IU) of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600mcg per day (per NHS).
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“The 4,000 IU beta-carotene included in Mother Load is only converted in the body to vitamin A as needed, and there is no safety concern for eating this, as there would be no safety concern for eating a large number of carrots containing beta-carotene.
“The Mother Load package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to risk of birth defects.”
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