The New Flesh-Flash: Forget The Side Boob... Introducing The Hollywood Side Bum!

The side bum reveal is all the rage for Hollywood's sexiest ladies to show off!

'Country Strong' beauty Gwyneth Paltrow had tongues wagging at the Iron Man 3 premiere in this sexy black-and-white gown.

Jennifer Lopez shows off half of her famous derrière in this white dress on the red carpet.

'Avatar' beauty Zoe Saldana had hearts aflame on the red carpet of the 2013 LACMA Art & Film Gala.

Abbey Clancy wears a Julien MacDonald dress at the Dorchester Hotel before the Fashion for the Brave fundraising event

Hollywood's most famous heiress, Paris Hilton, preens showing side bum at a 2012 amFar event.

Model Anja Rubik lets it all hang out, and then some, at the 2012 Met Gala.

Destiny's Child beauty Kelly Rowland certainly wasn't second to Beyonce at the 2013 Grammys, in this daring black, side bum-showing number.

'Don't Stop' singer Ke$ha left little to the imagination, showing plenty of side bum in this dress at the 2013 Billboard Music Awards

'Twilight' temptress Kristen Stewart had the fans howling, showing side bum in this risque number.

'America's Got Talent' stunner Heidi Klum had Jay Leno blushing when she had this side bum-baring moment on 'The Tonight Show' in January.

It's certainly not another sad love song when Toni Braxton shows off her fab form, in this revealing dress at the 2001 Grammys.