Rumer Willis At The StarShop Launch Event In Times Square

rummer willis times square

Jun. 4 2015, Updated 2:38 p.m. ET

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Rumer Willis At The StarShop Launch Event In Times Square

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rummer willis times square
rummer willis times square
Source: Startraks Photo

Last night, Kevin Harrington, the pioneer of “As Seen on TV,” Inventor of the Infomercial and original "Shark Tank" judge, hosted an intimate cocktail party to celebrate the launch of his new mobile app, StarShop (www.starshop.com) at its brand new Headquarters in Times Square, NYC.

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rummer willis times square
Source: Startraks Photo

Rumer Willis told StarShop partners dance is the best thing she could have done for her body and she will definitely be continuing with it as her fitness regimen.

rummer willis times square
Source: Startraks Photo

Rumer Willis, Paula Abdul, Miss J. Alexander, Jamie Otis and more came out to celebrate and learn about products featured on the new app including but not limited to: Editorialist, House of Harlow, AG, ProfilePRO, Chrome Nails, Prada, Laundress, Ray Ban, Balenciaga, Jimmy Choo, etc.

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rummer willis times square
Source: Startraks Photo

Rumer Willis at the StarShop launch event in Times Square.

rummer willis times square
Source: Startraks Photo

Rumer Willis showed off her Ballroom bod in a Nasty Gal bodycon black mini dress and metallic pumps.

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