Peyton List Is The New Face Of Bongo
July 22 2015, Published 3:07 p.m. ET
Seventeen-year-old Peyton List has made major headlines for her screen and television work. Now she is the face of Bongo.
The fall 2015 marketing campaign titled, “Styled By Peyton,” features Peyton modeling the latest Bongo collection. Peyton not only stars in the campaign, but she also styled herself showcasing Bongo’s fall collection of denim, mixed textures, dresses and cozy knits which reflect her personal style.
The budding fashionista can be seen styling a leather mini skirt paired with a casual T-shirt, a lace top with skinny jeans and on-trend denim on denim ensemble. Peyton also incorporated accessories such as oversized hats and statement jewelry to complete the looks. The campaign was shot in Los Angeles.
“I am so excited to be working with Bongo, when I was styling the campaign, I mixed and matched looks that I felt were effortlessly chic but still fun and edgy. These outfits are looks every girl can wear and feel confident.”
The campaign titled, “Styled By Peyton” features Peyton modeling the latest Bongo fashions she styled herself highlighting the brand’s fall collection of denim, mixed textures, dresses and cozy knits. Peyton created looks that reflect her personal style included a leather mini skirt paired with a casual t-shirt, a lace top with skinny jeans and an on-trend, denim on denim ensemble.
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Peyton also incorporated accessories such as oversized hats and statement jewelry to complete the looks. The campaign was shot in Los Angeles by fashion photographer, Yu Tsai.
“We are excited to have Peyton as the new face of Bongo. Peyton’s sense of style, relatability and social media presence truly resonates with our Bongo consumer making her a perfect partner," stated Dari Marder, Chief Marketing Officer, Iconix Brand Group.
The multi-media marketing campaign will debut in September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as outdoor, online, Bongo.com, on shopyourway.com and in Sears and Kmart marketing and in-store vehicles. Peyton will make personal appearances on behalf of the junior brand as well as host in-store events and appear in a custom series of style videos and exclusive content for Shop Your Way members.
Seventeen-year-old Peyton List has made major headlines for her screen and television work. Best know for her role on Disney’s “Jessie”, Peyton recently wrapped the young adult feature film The Outskirts and now begins her lead role on the highly anticipated TV comedy Bunk'd. Peyton also has pivotal roles in films including Remember Me, 27 Dresses and the Diary of a Wimpy Kid series. Currently, Peyton is
Bongo collections include junior apparel, girls’ apparel, swimwear, footwear, handbags, watches, jewelry, eyewear and accessories. Bongo is available exclusively on shopyourway.com and at Sears and Kmart stores nationwide as well as online at www.sears.com and www.kmart.com.