Actress and mother Jane Krawowski kicked off the tour today in New York City where babies and parents sampled the new Pampers Cruisers diapers, enjoyed fun and interactive activities and learned about the new Pampers Cruisers.
In celebration of the new and improved Pampers Cruisers diapers, Pampers is going on a national tour to transform the nation’s babies from “sag to swag” one bottom at a time!
With music, dancing, inflatable slides, a video booth and more at each tour stop, babies will be showing off their one-of-a-kind moves across the nation.
Following New York City, the Pampers Cruisers #SagToSwag Tour will stop in Chicago, Dallas, Los Angeles and one other market, to be selected by Pampers online communities!
As part of Pampers commitment to supporting the happy, healthy development of each baby and making life #BetterforBaby, Pampers will make a diaper donation at each Pampers Cruisers #SagToSwag Tour stop, continuing the brand’s mission to provide millions of diapers to local Feeding America® food banks for U.S. families in need each year.
Actress and mom, Jane Krakowski, and event attendees show off their moves at the first stop of the Pampers Cruisers #SagToSwag Tour in New York City. The tour celebrates the launch of the new and improved Pampers Cruisers diapers which help prevent diaper sag, helping babies go from sag to swag.