Gigi Hadid Is The New Face Of Topshop For Global Autumm Winter 2015 Campaign
Jul. 27 2015, Published 7:01 p.m. ET
Gigi Hadid has a new modeling gig!
TOPSHOP is pleased to announce Gigi Hadid as the new face of the Autumn Winter 2015 campaign.
A rising star in all four corners of the world, Gigi’s effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the TOPSHOP brand.
The campaign will feature in stores, advertising, online and social media, globally.
In her first campaign for TOPSHOP, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director, Kate Phelan.
European, American and Asian expansion remains a key focus for TOPSHOP over the next fiscal year, building on the 40 countries in which the brand already has a presence.
With a focus on developing the brand’s international and regional online presence, TOPSHOP will service new regions and provide premium, locally-relevant service propositions. Select Southeast Asian territories will stock TOPSHOP for the first time, whilst new third-party partnerships within The Netherlands and other European countries will ensure TOPSHOP reaches an even broader customer base.
New store openings are underway in Panama, Germany, Canada, Australia, New Zealand and the Middle East, with several new flagships set to open in early 2016.
Sir Philip Green comments: “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand.
We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”
TOPSHOP has 330 stores in the UK, with a further 137 international franchises operating in 40 countries.
In the USA, TOPSHOP has 9 fully owned flagship stores and TOPSHOP is also sold in 70 Nordstrom stores across the USA
TOPSHOP.COM attracts an average of over 4.5 million visits per week, with around 400 new products going live online per week and shipping to 110 countries
It has dedicated transactional platforms for the UK, US, Germany, France and the four largest Asian markets of Singapore, Malaysia, Thailand and Indonesia
TOPSHOP has supported the NEWGEN British Fashion Council run scheme for 13 years, and a total of 234 designers have launched businesses through the programme