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Bella Thorne Kicks Off Crocs Funway Runway Launch Party in New York

Bella Thorne Crocs Funway Runway Launch Party in New York City
Source: Getty

June 24 2015, Published 8:28 a.m. ET

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Bella Thorne kicks off crocs funway runway launch party in New York.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
Source: Getty
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Bella Thorne Crocs Funway Runway Launch Party in New York City
Source: Getty

Bella Thorne kicked off the Crocs Funway Runway launch party tonight in New York City. Users can experience the Crocs Funway Runway by visiting www.crocs.com/funway.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The actress - wearing an adorable summer jumper styled with her favorite pair of black Sexi Flip Crocs sandals - arrived on site with her childhood best friend Alexa Yarnell who was so excited to be in New York City for the week. 

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The 17 year old, in town doing press for her new TV and film projects, was overheard talking to guests saying Crocs are her favorite summer accessory. 

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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"I love to wear them to the beach because I can actually wear them on the water. I hate when sand builds up on the bottom of my feet!"

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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Guests at the event enjoyed an exciting and unique live runway show - which featured models decked in a fun variety of costumes showcasing Crocs #FindYourFun styles for summer.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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They brought to life the new Crocs Funway Runway configurator – an online experience which allows you to choose a model, costume, Crocs summer style and music before sending you a personalized Crocs Funway Runway video to share on social media.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The catch is that the runway you are sending your model down is an actual water slide! 

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The Crocs Funway Runway is part of the #FindYourFun campaign, which launched in April and is being executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs’ iconic clog. 

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Bella Thorne Crocs Funway Runway Launch Party in New York City
Source: Getty

Experience the Crocs Funway Runway by visiting www.crocs.com/funway.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The Crocs Funway Runway experience was built in collaboration with Twitter, and allows users to style their own water slide fashion show by choosing a model, outfit, Crocs shoes and music track.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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Once all selections are made, the user gets a 30-second video of their model splashing down a water slide, which they can share on Facebook and Twitter.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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There are 135 different Funway Runway combinations users can create

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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featuring everything from a samba-dancing model wearing clogs, to a dub step-fueled cowboy wearing loafers.

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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Guests learned how to create their own #FindYourFun configurator before the amazing Aqualillies delighted the guests in a synchronized swimming entertainment show. 

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Bella Thorne Crocs Funway Runway Launch Party in New York City
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The ladies flew through the water to pop songs while showcasing the latest styles for guests.

Bella Thorne Crocs Funway Runway Launch Party in New York City
Source: Getty

Users can experience the Crocs Funway Runway by visiting www.crocs.com/funway.

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