Viral Skateboarder Nathan 'Doggface' Apodaca Drops Nearly $30,000 On Diamond Jewelry After Making $1 Million In Past Year

Jun. 5 2021, Published 1:05 p.m. ET

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Life is good for Nathan "Doggface" Apodaca, the man who went viral after posting a 23-second video showing him swigging Ocean Spray cranberry juice straight from the container while cruising on his skateboard to the blissful sounds of Fleetwood Mac's Dreams.

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Isn't that how everyone makes their first million?

viral skateboarder nathan doggface apodaca spends  diamond pendant one million dollars r
Source: @420doggface208
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Source: @doggface208/Instagram

Radar can exclusively report that the Idaho Falls-based content creator has raked in an astounding $1 million in merchandise and sponsorship deals since going viral in September of last year, and he's chosen to spend almost $30,000 of it on diamonds.

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Nathan recently hired Atlanta-based jeweler from Jewelry Express Atlanta, Scoobie Da Jeweler, to treat not only himself but also a few of the leading ladies in his life. Scoobie then flew to Los Angeles to meet with Doggface and present him with the jewelry pieces over Memorial Day Weekend.

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Source: Gitoni Inc.

Scoobie Da Jeweler, Estela Chavez, Nathan "Doggface" Apodaca

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viral skateboarder nathan doggface apodaca spends  diamond pendant one million dollars r
Source: Gitoni Inc.

Gina "Geeezy" Rodriguez, Scoobie Da Jeweler, Estela Chavez, Nathan "Doggface" Apodaca

Spending the bulk of the $28,000 on himself, Apodaca scored a custom designed 20-carat diamond Doggface pendant with a diamond encrusted Cuban chain, all worth $25,000.

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For his wife, Estela Chavez, Nathan opted for a custom designed diamond baguette initial "E" and gold chain worth $1,000.

viral skateboarder nathan doggface apodaca spends  diamond pendant one million dollars r
Source: Gitoni Inc.
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viral skateboarder nathan doggface apodaca spends  diamond pendant one million dollars r
Source: Gitoni Inc.

And for his manager, Gina Rodriguez, Doggface commissioned Scoobie to design a custom diamond pendant that reads "Geeezy." The $3,000-necklace, which is made of white gold and contains just under 1 carat in diamonds, was Nathan's way of saying "thank you" to Gina.

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Doggface's viral fame has come with more than just monetary perks, though! Just last month, he celebrated his passion for marijuana with the King of Weed himself, Tommy Chong of Cheech & Chong fame.

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"Happy daze 🍃to the one an only @heytommychong," Nathan captioned a screenshot of what appeared to be a Facetime session between the two. "I feel so blessed to have this moment saved when we got to chat ! Many more Legend 🤙🏼."

Source: @doggface208/Instagram
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