Life is good for Nathan "Doggface" Apodaca, the man who went viral after posting a 23-second video showing him swigging Ocean Spray cranberry juice straight from the container while cruising on his skateboard to the blissful sounds of Fleetwood Mac's Dreams.
Isn't that how everyone makes their first million?
Radar can exclusively report that the Idaho Falls-based content creator has raked in an astounding $1 million in merchandise and sponsorship deals since going viral in September of last year, and he's chosen to spend almost $30,000 of it on diamonds.
Nathan recently hired Atlanta-based jeweler from Jewelry Express Atlanta, Scoobie Da Jeweler, to treat not only himself but also a few of the leading ladies in his life. Scoobie then flew to Los Angeles to meet with Doggface and present him with the jewelry pieces over Memorial Day Weekend.
Spending the bulk of the $28,000 on himself, Apodaca scored a custom designed 20-carat diamond Doggface pendant with a diamond encrusted Cuban chain, all worth $25,000.
For his wife, Estela Chavez, Nathan opted for a custom designed diamond baguette initial "E" and gold chain worth $1,000.
And for his manager, Gina Rodriguez, Doggface commissioned Scoobie to design a custom diamond pendant that reads "Geeezy." The $3,000-necklace, which is made of white gold and contains just under 1 carat in diamonds, was Nathan's way of saying "thank you" to Gina.
Doggface's viral fame has come with more than just monetary perks, though! Just last month, he celebrated his passion for marijuana with the King of Weed himself, Tommy Chong of Cheech & Chong fame.
"Happy daze 🍃to the one an only @heytommychong," Nathan captioned a screenshot of what appeared to be a Facetime session between the two. "I feel so blessed to have this moment saved when we got to chat ! Many more Legend 🤙🏼."