Video Ideas Every Business Should Leverage Different Occasions
Aug. 11 2025, Published 1:30 a.m. ET
Regardless of size, every business needs to create videos to communicate with its audience, increase brand visibility, and attract new users. The good thing is, there's never a shortage of video ideas for companies. It's just that you have to use the correct format or theme to make an impact with them. With a professional video production agency, you don't have to worry about choosing the right approach; they will recommend the best solutions tailored to your needs. Here are a few examples that will help you determine if your agency is guiding you correctly.
Educational Videos
These videos help establish thought leadership, add value to customers, and improve brand visibility. The success of these videos lies in understanding your customers' core needs and problems. With this knowledge, the agency can create content that targets their specific queries or needs. The language and explanations should be short, clear, and easy to follow. Animations, charts, and graphics can be included to simplify a complex concept. These elements also keep the audience engaged. Video structure and call to action should also be appropriately utilized. Agencies like Gorilla Creative in San Francisco tend to be careful about these aspects. You can rely on them to suggest a suitable educational video for a specific situation.
They can work on tutorials incorporating step-by-step guides to enable a viewer to complete a task or process. You can ask them to make explainer videos to explain a concept or subject using real-world examples, animations, and infographics. Agencies can also create webinars lasting 30 minutes to one hour featuring serious discussions on relevant topics with specialists. They can make an Industry Insight video to explore industry-based trends, updates, and news for the audience. Even Frequently Asked Questions (FAQ) Videos can be made to address misconceptions or questions about services, products, or any relevant topics.
Update Videos
An expert agency can come up with an update video idea if you have to announce critical news about your brand. Update videos are a powerful tool for building trust, generating public interest, and more. Again, these videos should have the proper format, effective visual aids, a personalized touch, and a strategically placed call to action. You may benefit from creating an update video for different occasions. For example, you may need a milestone video when celebrating the company's anniversary, subscriber count, sales target achievement, or something else. Milestone videos can capture these events perfectly.
Like these, your agency can be interested in making a seasonal update video to announce a summer sale or upcoming holiday event that will keep audiences informed well in advance. If there are leadership changes, awards, new office openings, or similar events, they can make a company announcement video to encourage your audience to stay connected with your brand. At the same time, there can be a video regarding product updates. Whether you add a new feature to a product or launch a new one, these videos can introduce your offerings to the target audience and highlight their benefits.
Conclusion
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To be precise, you get end-to-end assistance with video production by hiring an agency. You also understand the importance of choosing a specific video theme for an event or product/service in question. With an internal team, you might miss out on these crucial insights because they could be under tremendous work pressure. But agencies operate independently. Because of this, they can give you better clarity about which videos to choose and work on them with excellent focus.
