Empire Media Group, the parent company of Radar, today announced an eight-figure, multi-year deal with LiveOne – a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of LiveXLive, PodcastOne, Slacker Radio, React Presents, Gramophone Media, and Custom Personalization Solutions.
As a result of the landmark deal, Radar readers will get a front-row seat to some of the world's biggest events that are streamed online, kicking off with LiveOne's original franchise Music Lives Ballerfest and LiveXLive Presents: Miami Edition taking place in Bayfront Park, Miami, today and this weekend, alongside the FIBA 3x3 Americup.
You also will see our brands up close throughout the weekend's events. Brands from Empire Media Group (the parent company of Radar) will be featured on the LED screens and basketball court for the Celebrity 3X3 Basketball game featuring legendary boxing champion Floyd Mayweather (coach), Grammy-nominated artist Flo Rida (coach), Streetballers, and influencers Bone Collector, White Iverson, Hezi God, and Chris Staples.
The lineup for Music Lives: Ballerfest is expansive, spanning across Afrobeat, EDM, Hip Hop, Latin, R&B, and country music, featuring live, in-person performances from rising stars Mariah Angeliq, Vintage Culture, Alvarado Diaz, Key Glock, DJ Irie, Shenseea, Tkay Maidza, and more. These artists join the already announced virtual performers Wiz Khalifa, Pitbull, Trey Songz, Trace Adkins, Nelly, Monsta X, Sk8, Lil Tjay, G Herbo, Olivia Lunny, Cannons, Bryce Vine, Marc E. Bassy, Gianni & Kyle, and Jake Miller. Music Lives: Ballerfest festival will have 72 hours of live and virtual music performances from over 150 artists to be livestreamed on LiveOne's LiveXLive platform.
The LiveXLive Presents event will feature live and virtual performances from: Wiz Khalifa, Vintage Culture, Tkay Maidza, Monsta X, Trace Adkins, Mariah Angeliq, and more.
It's just the first of many major productions to come for LiveOne and Empire Media Group.
"This agreement with EMG uniquely positions LiveOne for exponential growth backed by data," said LiveOne's CEO and Chairman, Robert Ellin. "In EMG, we have found a modern media company that truly understands how a diverse and rich portfolio of brands can help deliver powerful marketing and – ultimately – revenue solutions. The pedigree of EMG and its reach will accelerate the growth of LiveOne.
Dylan Howard, Chairman and Chief Executive Officer of Empire Media Group, Inc., added, "We are very excited to partner with LiveOne as EMG's vast and growing portfolio of brands is uniquely positioned to further influence the extraordinary growth potential and momentum of LiveOne. We look forward to our continued collaboration and success in this high growth media segment."