Instagram is still one of the biggest names in the world of social media. It boasts over one billion users. Additionally, there are over 500 million active daily users.
Instagram also has one of the highest engagement rates of any platform. Instagram's engagement rates are fifteen times higher than Facebook's and twenty times higher than Twitter.
Let those numbers sink in.
With Instagram being such an important part of a digital marketing strategy, some are tempted to buy Instagram followers. This is a mistake for a number of reasons.
You should be focusing on gaining free Instagram followers instead.
Skweezer was recently recommended as one of the best sites to buy genuine followers on Instagram by Radar’s.
1. Gaining Free Instagram Followers Boosts Brand Authenticity
It's tempting to give in to short-term gratification and buy Instagram followers through a variety of nefarious means. While it may be tempting, it's also a mistake. Not to mention a waste of time and money.
Have you ever heard the term 'ratioed' on social media? It's when a post has far more comments than it does likes or retweets. It's a sign that people are taking issue with what's in the post and are most likely tearing into the poster.
If you have a bunch of fake followers, you run the risk of permanently ratioing yourself. What would you think if you saw someone with 20,000 followers regularly getting 4 comments per post? I'd think they weren't going to have 20,000 followers for long.
If you're using social media for professional purposes, companies are usually far more interested in engagement than only followers. That's part of why 'micro-influencers' have been catching on in recent years. Brands would rather work with people with smaller but enthusiastic followers than those who rarely get any engagement.
2. Broadens Your Reach
If you're using social media, odds are good you want to reach as many people as possible. It's your own private network to share your thoughts, beliefs, and values with the world. If you're using Instagram from business, it's your opportunity to share your products and services with your followers, too, of course! Building your Instagram followers means that your posts will get seen by as many people as possible. This fulfills a number of business goals, from increasing brand awareness to establishing yourself as an authority in your niche. The wider your reach, the more your reputation will spread.
This also has a way of taking on some momentum on its own. When your followers engage with your content, share your posts to their stories, or tag their friends, you'll gain even more followers.
3. More Engagement With Stories
One of the big reasons for Instagram's popularity is its stories, which no other social media platform can come close to touching (sorry Twitter fleets!) in terms of engagement. It's also a way to get your audience to connect with your brand more thoroughly in a way that still photography can't.
Instagram Stories gives context to your brand in a way that one-off posts can't do as well. It gives a narrative to your brand which is essential for helping your audience to connect with your brand and cultivate a sense of loyalty. This is a good reason for gaining free Instagram followers in-and-of-itself. And let's not forget that Instagram stories have an almost mind-blowing conversion rate. Conversion rates on Instagram Stories can get as high as according to this social media advisor!
That number alone should be enough to convince you that you need to be driving as many eyes as possible to your Instagram stories.
4. Increase Traffic to Your Other Digital Domains
Instagram is just one part of your overall digital strategy. It's part of a complex moving, evolving whole which feeds into each other. When one part of your digital marketing platform grows, so do the rest.
If you've been working online for any span of time, you'll know that it gets harder and harder to drive clicks to your website. That's especially true if your website is on the smaller side, with the misfortune of ending up on the second page of Google... or worse.
And of course, we all know about the decline in organic traffic via social media. This is true on virtually every social media network, as platforms transition towards models that encourage users to pay for sponsored posts.
This means you need to consider every possible opportunity to drive traffic to your website. This is especially challenging for newer businesses or brands who are just getting out there.
Even showing up on search engines can take a while at that stage, even if you're actively engaging in an SEO campaign. It takes a while for your site to get indexed and longer still for those changes to show up in the SEO rankings.
Having a healthy Instagram following is a way that you can start building your brand and web presence right away. There's no waiting six months for the Google spiders to drop by. It's also something you can work on every day which is something that very few other digital marketing disciplines can say.
5. Grow Your Mailing List
Old school business wisdom asserts that you should always own your assets. It's not good business practice to be too beholden to leasing or renting. All of your hard work can vanish in the blink of an eyelash. Not to mention potentially burdening you with ongoing overhead.
If you're serious about using the internet for business, you should really be thinking about establishing your email list. A mailing list is how you steer a first-time visitor into becoming a lifelong customer. If you get someone to sign up for your mailing list, you could potentially serve them up with a newsletter every week.
Even better, if you take the time to make a good newsletter, they'll start to look forward to your emails! How often do people get excited about getting marketed to? This alone should have you staying up all night to come up with the world's most perfect marketing funnel.
A popular post has the potential to reach a lot farther than you might expect. Remember also that everything on the internet is permanent, provided that Instagram doesn't disappear tomorrow.
This means there's also the potential of your social media posts becoming backlinks in their own right, getting posted on Pinterest, archived on Tumblr, shared to Facebook, or any number of other social media platforms.
6. Grow Your Brand Even More With Crowd Engagement
Once your Instagram account has gotten to a certain size, you can begin to experiment with other methods to grow your Instagram followers even further. Like a branded hashtag, for instance. It's hard to get that going at first if your audience isn't big enough, but once it is you have the potential to turn your entire audience into brand ambassadors.
Or consider a user-generated content campaign. The approach is similar to a branded hashtag but the posts could be even more engaging, as they could feature original artwork from your audience for example. That's just one example - you could have your followers make a short skit, a song, or showcase their creativity in any other way that speaks to your audience and your brand.
User-generated content campaigns can be brilliant as they offer an opportunity to support your audience while they, in turn, are supporting you. Other users browsing the hashtag will see the posts made by your audience posted to that hashtag. This can grow their audience while broadening your outreach at the same time.
Then your new viewers might see how much interest and attention is being generated with your campaign and decide to get on board. Next thing you know, you've gone from gaining a new follower to having a brand ambassador, potentially in a 24-hour period. This exposes their followers and friends to your brand, as well, and so on, and so on.
Why You Should Focus On Free Instagram Followers
Remember, with Instagram, quality matters far more than quantity. A passionate, loyal audience will spend their precious free time and hard-earned extra income on you and your brand. They'll also tell their friends and family and become brand ambassadors in the process.
Gaining real Instagram followers is the first step on your journey to success. Take the time to get real Instagram followers and your online following will take off like a bottle rocket!
Looking For Free Instagram Followers?
Instagram is one of the most powerful tools in a digital marketer's toolkit. It lets you spread your message to your audience in a way that Madison Avenue could only have dreamed of not that long ago. If you're interested in growing your Instagram following, we recommend Skweezer to start gaining free Instagram followers!