When Los Angeles-based digital entrepreneurs Andy Treys and Sako Waves set off to make an NFT honoring Kobe Bryant, they had no idea that thousands would make reservation requests within just 48 hours of the KB24 NFT announcement.
The collectible KB24 NFT is now expected to sell out within seconds of being launched, raising nearly $3 million for the foundation created in memory of Kobe and his daughter Gianna.
Secondary market sales for KB24 NFTs are expected to reach record-breaking levels. The team behind them says they expect to reach $50 million in residual revenue over time.
The team released the first ever sneak peek of the KB24 NFT along with their roadmap, and was praised by the emerging Twitter NFT community and Kobe fans alike. The KB24 NFT seems like they're focusing on being more than just a one time drop and instead transforming into a full fledged lifestyle membership promising unique benefits for their holders. Fans were excited to hear that the team is prioritizing on building a community, with exciting benefits including a chance to win Lakers courtside tickets.
But don’t worry if you think you’ve missed your shot. The KB24 NFT is still offering fans more opportunities to get in the presale via contests announced daily on Discord.
The hotly-anticipated KB24 NFTs will be dropped on KB24.com — Kobe’s official website that first launched in 2006 with his forum.
Only 10,000 KB24s are being minted, and some will be more unique and rare, according to the KB24 team.
The KB24 co-founders say they wanted something collectible that can live on forever and be interchanged between Kobe fans.
The project started after digital disruptors, Andy Treys and Sako Waves, bought the KB24.com domain name. Andy had visited the website everyday since he was 11 years old, and knew how much it meant to Kobe’s fans.
That’s why Andy and Sako rushed to buy the website “without hesitation” when they saw it was available. They held onto it knowing an opportunity would come to restore it.
Then came the idea to make an NFT that honors Kobe with proceeds going to the Mamba & Mambacita Foundation.
“Every aspect of this project is meant to highlight the achievements of Kobe, our childhood icon, and bring fans together and be a part of it,” Andy said.
The main goal behind the NFTs is a charitable one, according to Andy.
“We are donating 100% of all proceeds and revenue from the sale of the KB24 NFT to the Mamba & Mambacita Sports Foundation,” Andy said.
The Mamba & Mambacita Sports Foundation is dedicated to helping young athletes from underserved communities.
After consulting with multiple mentors and their attorney, Andy and Sako put together a marketing and design “superteam” based out of San Diego to focus on launching the KB24 NFT.
The team, which consists of longtime business partners Vatche, Erin, Armen, Omkar, and Roman, pulled their resources and marketing power together to work on the KB24 NFT.
Interested buyers will soon be able to find the NFTs at KB24.com — though the launch date has yet to be announced.
The team says they will make NFTs available about 24 to 48 hours after minting, and each buyer will be able to get five KB24s per wallet. The collectible KB24s will be stored on the Ethereum blockchain.
To stay up-to-date on the KB24 NFT drop, stay tuned on Discord, where information is being shared on future giveaways and pre-sell entries.