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Erika Jayne's New Hair Extension Business Struggling, Social Media Account Has Only 5K Followers Since Launch

erika jayne hair business struggling social media reaches k followers
Source: NBC

Jan. 6 2022, Published 2:52 p.m. ET

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Real Housewives Of Beverly Hills star Erika Jayne's attempt to start a new business venture doesn't appear to be off to a good start.

Last month, the Bravo star launched a new company called Pretty Mess that sells expensive hair extensions. Despite the heavy promotional push by the star, the brand's Instagram account has failed to attract fans, reaching only 5k followers since its launch last month.

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According to their website, Jayne decided to name the product after her 2010 dance single Pretty Mess.

"It's about being free and unapologetically yourself, and it's a philosophy that runs through everything I do, from performing on club stages and Broadway to the Real Housewives of Beverly Hills and the New York Times Bestsellers list," she wrote on the site.

erika jayne hair business struggling social media reaches k followers
Source: NBC
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The price for the items ranges between $500 to $700 depending on the services, including DIY extensions, PRO extensions, and hair care products.

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However, as good as Jayne made her brand sound, Instagram users are not letting her off the hook without any backlashes, from contesting the value of the products to inquiring where the business's profits will end up.

One follower commented on the account, calling her out, "Scam alert !!!!! Do your research people. 90 percent mark@up."

Another user said, "But are any of the proceeds going to the victims that funded this along with your clothes, handbags, jewelry, "music" career, vacations, cars...or will they still have to suffer?"

As Radar previously reported, Jayne's American Express bills are set to be examined as part of the fraud investigation to Girardi's bankruptcy.

Earlier this year, the once powerhouse attorney was forced into Chapter 7. Financial records show his company owes $101 million to various creditors.

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Girardi was also accused of stealing money from his clients including widows, and orphans of plane-crash victims.

Jayne is also being sued by the bankruptcy trustee for $25 million, as they are demanding she pay back the money Girardi's firm used to pay the bulls for her company EJ Global LLC.

Nonetheless, the Broadway actress has maintained her innocence and denied involvement with her former partner's alleged fraud.

erika jayne hair business struggling social media reaches k followers
Source: MEGA
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