From Signing Maye Musk to Mainstream America: Bc Babycare Arrives in U.S. with Celebrity-Loved Baby Gear
May 21 2025, Published 4:45 a.m. ET
Bc Babycare is one global baby gear brand that’s quietly amassed a cult following across Asia (and even had Maye Musk— yes, Elon Musk’s mom — as one of its faces). They’re officially bringing its first major product to the U.S. And true to its reputation, the launch isn’t just another soft carrier in pastel tones. It's called the Hexa Effortless Baby Carrier, and it’s a tech-forward take on a parenting essential. Think Dyson for the baby or infant industry.
At first glance, Hexa looks like there is something there we shouldn’t overlook. Its sleek lines, premium textures, modern vibes. But what makes it stand out isn’t just the aesthetic. The Hexa carrier is packed with smart features designed by their research and development team, to make it especially easy for solo parents to use. Often, baby carriers ladened with plastic buckles and straps are cumbersome and in reality, take more than one person to strap on or adjust.
Hexa is different. It’s the first major product from the company tuned for American parents. It’s more technical in design with the realization that parents love to quickly pull off their straps especially when outdoors or make micro adjustments to the waist belt as it begins chafing.
Think magnetic quick-release buckle (so you can ditch the awkward strap dance), a rotary waist knob for one-handed fit adjustments, and a sliding back adjuster that makes re-positioning smooth, even with a baby in tow. It’s not common to see so many convenient features packed into a single carrier.
Plus, Hexa according to the company is designed with real parent feedback and a serious engineering backbone. Hexa eases the physical strain that comes with babywearing like cutting down pressure on your back, shoulders, and core by up to 33%. Its secret is in a smartly contoured lumbar panel, flexible spine-support system, and cloud-like shoulder padding that makes carrying your kid feel a whole lot lighter.
Even better, you won’t outgrow it (or rather, your baby won’t). Hexa adjusts as your child grows from six to 36 months.
In other words, it’s kind of the Dyson of baby gear. The brand aims to launch more technically advanced baby products, reminiscent of the work that Dyson had done to initially upend hair appliances.
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While Bc Babycare has long been a go-to for celeb parents and influencers in Asia, this U.S. launch marks a bigger ambition for the company. The brand is doubling down on tech-meets-style parenting tools that don’t just look good but solve real pain points. According to Bc Babycare, the company works with major partners in the U.S. and Europe including Dow, Eastman, and Avery Dennison to conduct research and develop cutting-edge new products and features for its line of infant and childcare brands. And the company itself is revealed to have 50 million customers in 30 countries, with 4,000 employees.
With a modern, functional aesthetic and a design that actually keeps up with real life, Bc Babycare is taking on the parenting space with thoughtful gear that works as hard as you do. The Hexa Effortless Baby Carrier is now available in the U.S. for $159.99.
