Kourtney Launching 'Poosh' In Attempt To Keep Up With Billionaire Sister Kylie

Kourtney Kardashian Poosh
Source: Gregg DeGuire/WireImage

Apr. 18 2019, Updated 8:31 p.m. ET

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Kourtney Kardashian has a few tricks up her sleeve!

Less than one week after sister Kylie Jenner hit the $1 Billion mark with her successful makeup brand, Kylie Cosmetics, the 39-year-old revealed that she is launching her own empire, called Poosh!

In a post on Instagram, Kourtney — who is said to be getting romantic with Blink 182 drummer Travis Barker— shared a naked photo of herself — sipping a tea cup. In the caption, she wrote, C.O.M.I.N.G. S.O.O.N @poosh

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So, what exactly is Poosh?

According to an insider, “Kourtney’s line is going to cover everything, basically. Everything that you see in that photo, aside from Kourtney and the Apple laptop, is part of her line.”

“She is launching Poosh as a beauty brand, but also a lifestyle brand. So that means that the tea set, as well as the colognes on the shelf and even the towels are going to be included in her brand.”

Kourtney was going big in her new business venture. “Ultimately, she kind of wants to be like her own Amazon. And with Kris Jenner’s support, she very well might achieve this goal.”

“She’s really just trying to cash in on the family’s name while she can and this Poosh idea came about after a series of failed ideas," said the source. "She tried to do her own makeup line and that failed and then she tried to do a clothing line and that kind of failed."

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The eldest Kardashian was tired of never living up to her more-famous sisters. “She was tired of seeing her sisters get incredibly wealthy, while she was still stuck in the $100 million net worth mark. She wanted something that she could relate to with her fans and she thinks that she found her exact niche.”

Stay tuned for more updates on the launch of Poosh.

Do you think that Kourtney Kardashian found her mark? Sound off in the comments below.

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