But was he trolling his own fans or was he hacked?
A new Tweet appeared that had the words "KYLE WAS HERE" with the Puma cat logo next to an ugly crying face Kimoji.
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West had Tweeted earlier that he was not allowing his sister-in-law to be the face of Puma, writing that she was only wearing Yeezys.
But were they both in on the joke, using a horrific experience that has torn apart the lives of Cosby's victims as a promotional tool for their respective clothing lines and his new album? Sound off in comments below.