13-year-old Izabel Laxamana jumped to her death after being shamed by her father in a heartbreaking video that surfaced online.
In the footage, the Washington teen is pictured with her hair cut off as her father asks the chilling question regarding her unidentified discretion:
"The consequences of getting messed up?" he says as he pans to her long locks of hair on the ground. "Man, you lost all that beautiful hair. Was it worth it?"
"No," Laxamana responds.
On Friday, the young girl jumped off a bridge onto an interstate below. She was taken to a Seattle hospital where she died the next day, police confirmed.
Watch the Video on RadarOnline:
Despite social media pointing the finger at Laxamana's father, authorities share that the video was never meant to be published and it appears a third party had uploaded it, leading many to believe there's more to the story.
"She was a 13-year-old that made some poor choices, meaning that she didn't have to kill herself," Tacoma Public Information Officer Loretta Cool shared after calling the family's choice of discipline misguided.
"I'm a little concerned for the kids out there who really are experiencing problems and that with the notoriety of this (case) they're going to think that this is the solution and it's not," Cool continued. "There are so many ways we can intervene and help."
"The message that should get out is that if you're aware that someone is depressed or having problems at home or school or feeling suicidal, people, there's help out there for them. Call and we can get that person help," she urged.